Established in 2016, YaLLa Esports is the leading esports media company and tournament organizer in the UAE, dedicated to creating an inclusive and innovative esports ecosystem. Collaborating with top-tier partners and global brands, YaLLa Esports engages millions worldwide, offering an epic entertainment journey beyond gaming. Our flagship event, YaLLa Compass, quickly gained global recognition with 50 million views in its inaugural season, with 30 global broadcasts in 15 languages. YaLLa Esports continues to elevate the local and global esports landscape through competition, ecosystem development, technological innovation, and stakeholder opportunities.