Business as usual isn’t working anymore. The landscape is changing too fast, too drastically. Existing rules need rewriting. Flying Fish Lab helps businesses grow through innovation. Our Controlled Disruption™ methodology delivers breakthrough solutions by combining three ways to unlock new possibilities: Outside-in, Cross-Functional Co-Creation and Silo Functional work. Controlled Disruption™ allows you to challenge the status quo and create a new reality in which your brand is the leader, market leader, thought-leader or both. We are experts at applying it to product innovation and brand positioning, ensuring you create disruptive opportunities with an implementation roadmap, cross-functional alignment and a lasting change of organisational mindset. We work internationally from our locations in Singapore, Sydney and Paris. Clients include: Unilever, Coca-Cola, Nestlé, Kellogg's, Barilla, Sennheiser, Mundipharma, AXA, Fonterra, General Mills, Kerry, Everstone, Mastercard, Pladis...