Richey International wrote the book on performance research for luxury experience businesses. Today, Richey is fully dedicated to a new tech-powered research experience, METIS. https://www.linkedin.com/showcase/metis-research/ METIS is the next-generation of Customer Insight research, which combines text analytics that leverage machine learning, with expert human curation. METIS tells you what people are talking about, how they feel, and why. Most critically, by “hearing” what is not said, market gaps and unspoken needs can be sensed. METIS' clients include real estate developers, luxury hotel brands, airports, casino resorts, restaurants, wineries, and more. HISTORY With a history of thirty-plus years in over 80 countries, Richey has worked with prestigious and diverse clients to achieve a distinctive Culture of the Customer. These clients included Disney, the National Football League, Richemont Fashion & Accessories, Four Seasons Hotels, Peninsula Hotels, Shangri-La Hotels and many others. The research methods created by Richey International are included in university textbooks and have been the subject of numerous magazine and newspaper briefs.