The San Francisco-Oakland-San Jose DMA is fifth largest in the nation. The Mercury News delivers the most affluent and educated consumers in this key market. Founded in 1851, the Pulitzer Prize-winning Mercury News boasts the best reach and demographics in Silicon Valley, the economic powerhouse that drives the entire DMA. In addition, The Mercury News offers a comprehensive menu of additional marketing resources (targeted publications, direct and shared mail, online and more) to provide the greatest impact for your marketing dollar. THE NEWS MISSION: We are passionate about serving readers in Silicon Valley and its global electronic community, reporting and writing accurately and fairly, shining a light on injustice and defending the public's right to know. We will reflect the changing demographics of the community in both coverage and hiring, recognizing that diversity is a core component of accuracy. Two stories are central to our mission: the impact of technology and the changing demographic landscape of America.