CX and EX stand for the subjective side of day-to-day business. Impressions, not facts, count. Impressions lead to decisions. Impressions are colored by your own challenges. They are the key to the perception of values. Metrinomics sees the customer in the context of their own world, as a whole. AI helps to generalize and specify. Metrinomics thus supports both the salesperson and the strategist in B2B markets. Because the interface with the customer depends largely on the state of mind of the company's own teams, Metrinomics combines CX and EX with pinpoint accuracy. For customers and employees, this creates a management tool that gives them influence. On the management side, this leads to relief through decentralization. Performance at the customer interface increases - measurably.