Direct Money is a digital financial services company focused on building financial services businesses for brands with large customer databases and expanding distribution of value-add products to millions of consumers. Focusing on emerging market consumers, we create new markets by accessing customers through under-serviced affinities by combining affinity marketing with new business models, a modern operating approach and the deployment of modern technology. Through strategic partnerships with leading brands and organisations, we aim to change the distribution landscape of Asia enabling millions of consumers to directly access competitive and relevant financial service products.