diid is a scientific journal on design cultures. Over the last two decades diid has investigated design disciplines and practices, recording their development thanks to the great contribution of Italian and international scientific communities. The one we inaugurate is a new phase, where change is the key topic to be analysed and narrated, by understanding the different meanings and impacts on innovation domains. The knowledge about transformations will be achieved also by tracing memories, permanence and constant patterns that affect the social realm. In the contemporary storytelling of the world, the change involves space, time and mankind willingness. We experience the transition from the Anthropocentric world to an Anthropocene era, interrelated to a possible Novacene era where technologies will dominate. Starting from the knowledge about industrial design and the different design sectors, diid will describe advanced design cultures that enable us to study design through the metamorphosis of capitalism, by means of anticipation, balance between different forces, complex systems, stakeholders and key actors, organizations and their mutual relations. diid will study the reality and its forms of representation in a fuzzy world where undefined clients and users, broad industrial players, uncertain briefs, complex solutions, unknown materials, uncontrolled effects, continuously modify its elements.