Almost half of all fruits & vegetables produced are wasted, while a significant part of it is lost along the supply chain. This happens due to wrong decisions taken as a results of inaccurate or missing information. Via-Cool provides an accurate prediction of shelf life and quality score for fresh fruits and vegetables. The team has developed a platform that utilizes proprietary scientific knowledge, big data and proprietary algorithms to provide commercial insights. Those insights enable supply chains to take precise operational and business decisions - whilst reducing the amount of food waste.