MINISO is a fast-growing international retail chain brand with over 5000 stores across Europe, Asia, Africa, America and Oceania and has established strategic partnerships with over 99 countries. Miniso focuses on fashionable and relaxed high quality lifestyle products including home furnishings, health and beauty, accessories, office supplies, sports and gifts, seasonal products, electronic products amongst many others, which covers every aspect of life. In addition to the quality and creativity, MINISO values the shopping experience of its customers and dedicates itself to being a fashionable, close-to-life brand that provides customers with a better shopping experience. MINISO has helped hundreds of entrepreneurs own their business globally and has gained a lot of popularity among global brands due to its core brand edges, resulting in a new market trend of “superior product consumption”. MINISO Lifestyle Nigeria officially opened the first store in Lagos in 2017 and now has several stores in the country. Our mission is to make it easier for every consumer worldwide to enjoy a quality life. Our Vision is to become a world-class technology-based new consumption enterprise. Our cultural values are: Simplicity, Positivity, Integrity, Passion, High efficiency and Ownership Our action guidelines are: • Love our company • Love our brand • Love our work • Adhere to long-termism principle • Adhere to seeking truths from facts • Adhere to doing the right things