Touch Try Buy Dot Com Every customer likes the convenience of buying online however they cannot touch and try the product before making the buying decision. And there are additional problems faced by customers while buying online which are: 1. No Immediate delivery opinion 2. Multiple choices but payment is to be made in advance 3. Product may vary in Color, Quality or Size 4. Tedious process of exchange & returns leading to delay in getting the product or refund 5. No support to customers via suggestions or prompts on preferred choices or designs Well if they do choose to go to a store there too are challenges: 1. Time 2. Traffic & Parking 3. Crowd during sale or week ends (usual time to go shopping) 4. Crowded trial rooms, limitation of 3 garments, Limiting to 2-3 tries.