ATON is a technology company that has recently introduced an innovative mobile marketing and customer engagement solution that can be applied in malls / shopping centres, city centres and for retail brands. Nowadays, with more than half of online visits and a third of e-commerce transactions coming from smartphone devices, retail is experiencing a trend of new opportunities. Consumers can now enjoy increased connectedness and engagement with shops and brands, even before their actual purchase; mobile contextual and proximity based marketing offers them a whole new shopping experience. Our solution offers information at the right time in the right place, tailored to specific consumer profiles. We are using the most reliable iBeacon, BLE and Sound Technology to help retailers engage with their customers.