Welcome to Future Reference: an innovation firm. Our role is to break inertia and create impact. We believe: + Defining the challenge is critical + Strategy and execution are iterative + Doing trumps documentation + Evidence is more important than reporting + Prototypes are business cases + Talent is everything We work side by side with our clients to get ideas off the canvas and into the community. Our legacy is internal capability. We are based in the heart of Sydney, with a brand new innovation lab and a crew of forty one. Come say hi.