The International News Media Association (INMA) is the world's leading provider of global best practices for news media companies looking to grow revenue, audience, and brand amid profound market change.
OUR MEMBERS:
INMA members are executives at the world's leading news media companies. INMA today has more than 16,000 members at nearly 900 media companies in 70+ countries. Members are typically c-level executives involved in leadership and executive management, advertising, audience, digital, marketing, product development, and research.
OUR VISION:
INMA aspires to be an essential resource in the multi-platform transformation of media companies that produce quality journalism and relevant content.
OUR MISSION:
INMA identifies for its members the best ideas to grow audience, revenue, and brand of news media companies through:
Sharing of global best practices.
Spotting of trends, commonalities, and outliers.
Identifying new business model opportunities.
Rewarding new ways of building brand and corporate value.
WHAT WE DELIVER:
This mission is achieved by providing members unprecedented access to thousands of ideas and professional contacts via blogs, case studies, conferences, publications, sales and marketing campaigns, and networking tools. INMA also shares its vision with cutting-edge presentations and interviews involving media industry conferences, media industry leaders, the advertising community, and private consultations.