Today everyone is a publisher. The end result? Copy has become white noise, all too often leaving the reader thinking 'So What?'. We're here to help you break through the all-important 'So What?' barrier. Our energetic, informal and practical workshops and remote coaching sessions encourage your team to embrace, rather than be daunted by, the challenge of getting noticed. Wether you're writing pitch documents, sales content, news releases, awards or website copy, we can tailor make a workshop for you. What's more, our unique three step process ensures your training will be bespoke to you and have a lasting positive impact. When we work with you we: 1. Take a full brief from you and survey each of your team members to get under the skin of the unique challenges you face 2. We use the findings from this first stage to create a tailor made workshop for you 3. And because we're huge believers in lasting change, our involvement doesn't end when we leave the training room. Post workshop we work with each attendee on a live document to put theory into practice and we offer remote coaching sessions to enable you to continue with training where necessary in a nimble, flexible way Organisations such as The Science Museum and National Railway Museum and agencies such as Tin Man Communications and Third City have benefited from our fresh approach. Why not find out more today? www.so-what.co.uk To get in touch contact: nina@so-what.co.uk maria@so-what.co.uk