Flip the perspective. While you see competitors, customers see alternatives. As Marketing Strategy Consultants, we catalyse profitable growth by identifying → who to target → what to offer → how to deliver it --- Our truths. Not all customers are the same. But all customers buy to satisfy functional or emotional needs. Those who fulfill customer need the best - profit the most. No brand can be everything to everyone. Deciding who/what you are for is crucial to avoid products/services full of compromises, flat communication, and unnecessarily expensive media investments. Competition is fierce and resources scarce. Every move counts. Confident decisions come from knowing you’ve done your homework. --- We combine long and broad operational and consulting experience with the analytical power of data science.