Fragma is a Blockchain Metaverse with an integrated NFT marketplace for content makers to ensure that they retain the copyright of their creations, receive income for the products of their talent and creativity, and generate social coverage online. The project will change the paradigm of the online advertising market by forming a community within which advertising revenue will be distributed among users, depending on their contribution to the development of the Fragma blockchain-based social network and the popularity of the content they create. Fragma is committed to rewarding its community with FRA tokens – the native cryptocurrency of the platform that will be used as the main value carrier within the framework of the social network. As part of its social mining effort, Fragma will be offering a host activities, including reward multipliers for active users, photo and video contests, charity-oriented events and much more. The DAO governance system will support moderation of content with an AI anti-fraud system and Proof-of-Content. The Fragma Metaverse will also be leveraging AR technology for advertisers and opening up monetization opportunities through an NFT marketplace for posting private NFT-based collections and other assets created by active users and interchangeable as core value carriers.