Traditionally you could either have cool famous work or boring but effective work. Artists and accountants. The freaks and the geeks. But at Grey, we do famous and effective and have been for 105 years. Because we believe in making our clients remarkable and successful. Really successful. The secret? Cultural Value is the invisible force that moves people, brands and the world forward. It is born from what matters most to people and earned by how an organization shows up in the world. Famously Effective ideas inspire, earn and activate for brands and audiences alike.