Houston First Corporation (HFC) is the official Destination Management Organization (DMO) for Houston, leading tourism and convention business for the city. Houston First is responsible for the day-to-day maintenance, licensing, and operation of convention and performing arts facilities, parks, plazas, events, and parking. Furthermore, the organization acts as the City of Houston’s agent for the collection of hotel occupancy tax revenue. Through unified, collaborative efforts with our partners, HFC actively promotes Houston as one of the world’s greatest cities, enhancing the Houston experience for visitors as well as residents while generating economic benefits for the region.