Since its inception in 1997, Whitepages® has excelled at meeting our more than 30M monthly customer's needs by ongoing development of products powered by an evolving proprietary and comprehensive set of information designed to help individuals and businesses stay connected, stay protected, and power their business. Innovation and invention is in our DNA and past Whitepages® successes are illustrated by the 2016 spinoff of Hiya, Inc., an industry leading spam call blocking mobile app, and most recently in 2019 the spin off of Ekata, Inc., (formerly Whitepages Pro) a global leader in identity verification (acquired by MasterCard in 2021 for $850M).