Design to love. Prices to like In 2012, Sofacompany set out to challenge the furniture industry by making high-quality Danish design available to all. We set up a new business model, carefully handling all steps of the process making us able to deliver our products directly from our own factory. A unique concept that removes all non-value-adding links from the supply chain – and renders what we like to coin “fair prices”. Our strategy furthermore enables us to offer customisation for all consumers – and full-on tailormade solutions for professionals in collaboration with our talented in-house design team. Online might be our thing but seeing is believing, which is why we have beautifully designed showrooms in 22 cities around the world for you to visit. In our opinion that’s the best way to not only display our hand-crafted designs but meet the customers face-to-face.