queueup brings customers through Smart Activation & Smart Loyalty Formats queueup creates, develops and manages unique Smart Activation Formats and Smart Loyalty Programs for leading retailers and service providers in Europe and beyond. queueup’s Smart Formats are more effective thanks to the combined power of unique and refreshing creative concepts, cutting-edge technology and the use of social and sustainable values to maximize each format’s impact. Our formats not only increase business, they are also cost-effective – triggering enhanced engagement and brand loyalty. That is what makes queueup’s formats truly Smart Formats.