Decathlon was founded in 1976 in Lille, France, with a mission to sustainably make sport accessible for the many. Before too long Decathlon UK opened its first store in Surrey Quays, London, in 1999, to help the British population get more physically active through sport. We have since developed into a full multi-channel shopping experience, including over 40 purpose-built stores across the nation. As a family-owned company, we create a unique range of expertly designed products across over 70 sports that offer unbeatable value for money. Our teammates are always on hand to share their passion and trusted expertise, giving you all the sports, advice, equipment and services, you need at the most affordable prices. So, whether you’re a total beginner, or a regular, we’ve got it covered. Let’s Play UK.