Reliance Vitamin is a privately owned company that was born in the aisle of a natural products store in Maplewood, N.J. The initial goal was to develop a brand of private label products that could be featured as the premier line in the store. Since 1978, Reliance has extended that concept to other retailers and branded companies as a means to differentiate themselves by allowing them to offer premium private label products exclusive to their business. The success of our customers has positioned us as the premier private label company in the natural products industry. We help our customers/brands differentiate themselves by featuring products that contain the most trusted ingredients in the world. Our development team continually searches the world for the latest discoveries in nutrition to carefully select the best ingredients for our products. This has resulted in producing the most innovative and scientifically formulated private label and contract manufactured brands in the world.