The July is characterised by a human touch, warmth and flexibility, inviting every guest to enjoy their own unique stay. We capture the essence of the changing nature of work, life and all that lies in between, designing spaces that allow guests to move easily between both. Whether dipping into a city for 24 hours or relocating for a month or longer, The July seamlessly blends short and long stays. Our hotels distinguish themselves by their design and level of comfort. Every hotel’s interior design is unique and connected to the location of the hotel, creating the ultimate local experience. We look to expand our brand further in the Netherlands and Europe. Our latest hotel BOAT&CO welcomed its first guests in the Amsterdam Houthaven in October 2019.