It all started with a small newspaper stand in Maynard, MA in 1964 – established by our founder, Bob Anderson. Over the years The Paper Store has responded to what our local communities need and continues to evolve with our customers’ shopping habits – while at the same time, staying true to our brand. Hence, why we remain named “The Paper Store.” The Paper Store is the largest family-owned and operated specialty gift business in New England. Today, the Anderson family runs over 80 stores throughout the Northeast – and a thriving ecommerce business – with over 3,000 employees who make The Paper Store “tick.” Our team works diligently to offer guests a unique shopping experience where they can find a unique gift for every occasion. Our departments include fashion, accessories, spa, home décor, stationery, jewelry, sports, and more from brands like Vera Bradley, Lilly Pulitzer, ALEX AND ANI, Ivory Ella, Vineyard Vines and Pura Vida. We’re always listening for what’s new and important to our customers – and our family of brands continues to grow every day. Plus, The Paper Store is a proud Hallmark partner, which ties in to the backbone of our company’s mission – to commit and provide stellar service to all Hallmark Gold Crown customers and provide the offerings they know and expect from Hallmark. We are dedicated to providing this connection as part of the seamless, inspirational and fun experience our guests enjoy in all our stores, online, and beyond.