BOCO Gear designs and builds state of the the art gear for endurance athletes. We offer fully customizable, stylish, technical headwear and accessories for your brand, team or event. Let us sweat the details! OUR STORY When you train and compete at 5,430’ in the foothills of the Rockies, your gear has to perform. BOCO Gear was born on the trails, roads, fields and foothills of Boulder. Now, you’ll see us on the podium at Kona, tearing through the tape at Badwater, and customizing hats and other gear for top endurance brands and teams worldwide.