Employer branding is much more than just a solution to attract or entice candidates. A strong, well-defined employer brand not only attracts new talent, but also and more importantly improves the well-being of existing employees and increases customer satisfaction. In less words, it allows you to shine from the inside out. In a context where qualified labour is scarce and where competition is fierce to find, and above all to retain, employer branding becomes an essential component to consider in an effort to position yourself as an employer of choice.