Let's face it - cardio machines are among the most underutilized machines at fitness centers around the world. Why? Plain and simple - they're boring. We bring new life to boring cardio machines by immersing users into VR environments based on real or imaginary locations. Our VR Fitness platform HOLOFIT brings entertainment, competition and motivation to users' cardio fitness while opening up new revenue streams for gym operators. A great attraction and retention tool, HOLOFIT offers users the opportunity to row, bike or run through Ancient Babylon on their own or compete against others, track their progress and advance their fitness to a happier, healthier lifestyle. Check it out: https://youtu.be/8X5E-5VTrtE