With nearly a century of experience behind and a new experimental phase on the horizon, the Zucchetti brand chose to strengthen its history and institutional identity by renewing and sharpening its design direction and image. The first result has been the institution of the Zucchetti Group, the Zucchetti and Kos brands will be distinct yet complementary. Zucchetti has an undisputed leadership in the production of design-oriented taps and mixers, while Kos is among the best manufacturers of high-level bathtubs and shower enclosures. Backed by a history of relentless formal and technological research and a vision of a worldwide future focused on experimentation and study, Zucchetti.Kos have met the demands of a public looking for desirable experiences rather than necessary objects. The Zucchetti.Kos project in fact fits into the sphere of desirability, a bathroom-world that shifts from a merely functionality level to the one of sensation and physical seduction. Through its collections, the Zucchetti Group has in fact always stood as a leading interpreter of modernity, giving life to new design icons for bathrooms, suggesting innovative design and space solutions and inviting its customers to try out unique and surprising sensorial experiences. Wellbeing is a daily must: Turkish bath, rain showers, “idrocolore” colour therapy, aromatherapy, are combined with products that are avant-garde in style and structure, having achieved style icon status over the years. Research, new materials and advanced design systems have always been the cornerstones of the Zucchetti Group. Zucchetti.Kos aim to make every user of the product the protagonist of his/her own wellbeing, living space and choices. It offers collections that are versatile, attractive, functional for all kinds of space and all tastes. A 360° vision of the world of wellbeing that unites poetry and style and translates them into an industrial product.