The College is the professional body for optometry. It qualifies the profession and delivers the guidance and training to ensure optometrists provide the best possible care. We recognise excellence through the College’s affixes, by building the evidence base for optometry, and by raising awareness of the profession with the public, commissioners, and health care professionals. PROFESSIONAL EXCELLENCE IN EYE HEALTH We are raising standards of optometric education and practice by providing the necessary evidence-base for optometry and related subjects through our delivery, commissioning and support for essential research in the field. We also work to raise the profile of optometry within the healthcare sector so that our members receive the recognition they deserve and are able to play a key role in new models of primary care. And, we encourage the UK public to lookafteryoureyes.org, and make regular appointments with their local MCOptom or FCOptom, through our high profile member campaigns and promotional activity.