Destination Gippsland is the Regional Tourism Board and the peak tourism organisation for the region in eastern Victoria. Established in 2008 with the support of Tourism Victoria, Parks Victoria and the six member councils of the Gippsland Local Government Network. A not-for-profit public company governed by a skills based board and supported by staff and committees focused on Marketing, Industry Development, Infrastructure Strategy and Finance. Destination Gippsland's role is to grow and serve the Gippsland tourism sector and work in partnership with the industry and government to deliver rewarding and lasting economic, environmental and social outcomes.