Principal is a strategic design studio. We shape visual identities across a widespread range of platforms and scales. Our work manifests a refined, playful and distinctive design approach, while our style is characterized by our strong interest in typography. We believe in the role of design as a cultural conduit, and work with print and digital media in tandem to create smart, tailored solutions. Our process is collaborative. That’s why we’ve assembled a team of experienced designers and creative technologists working hand in hand at crafting every step of projects. This ensures that every design opportunity is accounted for, and met with thoughtful and rigorous expertise.