Our vision is to be the go-to destination for contemporary and inspiring menswear brands. Steeped in a rich history of more than 100 years across manufacturing; wholesale and retail, the mission of every Baird employee is to Dress Men Well. Baird group has three key business units across , retail, E-Commerce and wholesale. Each of these core Business Units deliver the business goals driven by support from our Group functions across, finance, marketing, visual merchandising, supply chain and logistics. Baird also have our own chain of retail stores under the SD Home Of Menswear, Suit Direct, Jeff Banks and Ben Sherman fascia’s across the UK and Europe. In addition, Baird has over 1000 independent customers through our wholesale business and 30 international store locations across Europe and America. Baird work closely with each of our partners and customers to ensure we dress men well.