DIRTY LEMON was created to meet the evolving taste and preference of the modern consumer. The brand offers a range of innovative, ready-to-drink beverages to improve customers' everyday routine. Each beverage incorporates high quality, functional ingredients that have been used in the naturopathic space for decades, blended with a base of organic lemon juice, ocean minerals and pink Himalayan sea salt (a natural source of electrolytes). Each beverage has less than 30 calories and less than one gram of sugar. The company’s SMS-based distribution platform enables seamless communication and frictionless access by selling its line of beverages via text message. Since its unprecedented launch in 2015, DIRTY LEMON has sold over 2 million bottles to more than 150,000 customers worldwide.