BRUH. is first a state of mind, and in second is our brand. We're a new skate/surf/snow brand, started up by Daniel Cobb (22) professional kiteboarder and instructor, and his brother Nick Cobb (16). We grew up learning action sports; wakeboarding, snowboarding, skateboarding, kiteboarding, etc. and we wanted to promote the same stoke we have for these sports. We decided to start a brand that can do that. We like to use the word bruh in a lot of ways when doing these sports as many do. When you see a major wipeout the first thing that comes to our mind is "bruh", so we thought, why not trademark it? So we did.