Our mission is to design, produce and retail leading-edge fashion at exceptional value and quality for the fashion conscious consumer, while ensuring the utmost respect for our employees and demanding the utmost integrity and commitment from them. Urban Behavior has been designing, producing and marketing trendy styles for fashion forward men and women since 1989. We offer relevant, trend-right clothing that sets the pace for today's fast-moving, rapidly-evolving fashion industry. We pride ourselves on creating a shopping experience that entertains and inspires our consumers. We also strive to create a retail environment that gives shoppers the freedom to create and experiment with their personal style.