MIOO Tech. The new standard for the Luxury Fashion Industry to connect Offline and Online through the 1-to-1 NFT collateralization of each product. MIOO is a company headquartered in Lugano, co-founded in 2022 by Niccolò Mion, CEO of MION Spa, and Etan Genini, tech entrepreneur and CEO of Valuart, with the goal of making all the products of the most prominent luxury fashion brands sustainable "Metaverse Interactive Objects", i.e. digital objects that are real and valuable, but also collectable and saleable in the Metaverse thanks to its unique technology.