The Reach Trust was established in 2012 to inspire and improve lives through the development of innovative and cost-effective mobile solutions. The Trust has helped more than 10 million people transform their lives through access to free education, health and counselling services on their mobile phones. This ranges from life enhancing digital education programmes and discreet text-based counselling, to daily activities that stimulate mental and physical development in the critical first 1000 days of life. We work in partnership with governments, the private sector, NGOs, communities, and thought leaders around the world who support our programmes for cost-effective social change.