**Founders went on to form a new brand and product studio called Athlon* Tonic was a design consultancy specialising in digital media. Established in 1998, the Founders created a great agency working with clients to solve brand and marketing communication challenges. The business was eventually acquired by international business communication consultancy, College Group. The original founders have since launched a new business called Athlon - working with market leaders and scaleups to launch brave digital products and brands.