Value Management is how to overcome the obvious and overwhelming challenges of today’s commercial environment. At every turn, we see accelerating turbulence, disruption and change; failed projects; struggling relationships; waste; and evaporating morale at every level – for individuals; for organisations; for entire industry sectors. In response, some do nothing, being either resigned to the situation or in denial; more commonly, though, organisations double-down on existing approaches or look for fixes that will somehow change everything (especially new technology like AI). However, these approaches aren't working, they can't work, and they're actively making things worse: 1. They fail to understand that it is complexity that explains today’s intensifying challenges, guides how to respond to them effectively, makes existing approaches obsolete, and thwarts quick fixes. 2. They fail to recognize and best support how people need to think, organize and work in this complex environment. 3. They fail to adopt value as the only effective and appropriate guiding principle. Developed and refined for 35 years, Value Management directly addresses these failures. Combining flexible diagnostic processes, limitlessly-scalable online diagnostics, and in-depth know-how, Value Management rapidly establishes, focuses on and delivers on the Things That Matter. The Things That Matter are anything and everything that constitute value: to your end customers, and then – from there – to your organisation, employees, stakeholders and partners. They anchor you in the storm of complexity; they engage, motivate and lead to change. But most Things That Matter are subjective and intangible, so don't feature in contracts or in how projects and relationships are managed and measured. What is most crucial to value is then not properly or effectively surfaced, expressed, aligned, measured or delivered-on. This explains the escalating crisis; it is what Value Management uniquely solves.