25karats.com was established in 2008 by a team of experts with many years of experience in both jewelry industry and e-commerce with a simple goal of providing the best online jewelry shopping experience for their customers. By controlling their sourcing, manufacturing, and product distribution, 25karats can bring fine jewelry to the public at exceptional prices while raising the quality bar on the competition. 25karats has offices at the heart of Manhattan's Diamond District, which allows for immediate access to some of the best resources in the jewelry industry, both locally and worldwide.