Super Optimal validates out-of-home (OOH) advertising designs using a combination of machine learning and AI analysis. Quickly and at low cost. The platform identifies and scrutinises key design components that make up an OOH ad and assesses the design against evidence-based guidelines for OOH effectiveness. Super Optimal delivers a standardised assessment across key design elements and provides actionable insights to promote optimisation of the OOH ad. The technology helps teams make informed design decisions that recognise OOH’s unique engagement characteristics. Super Optimal won the coveted Innovation Award at the 2024 UK Dev Awards.