Longfor Properties, founded in Chongqing in 1993, has built a nation-wide presence in China. As a premier developer focusing on quality products and services, Longfor Properties is currently engaged in property development, investment and management. Longfor Properties Co. Ltd. (stock code: 960) was listed on the Hong Kong Stock Exchange in 2009. The Group now has around 14,000 employees and a presence in 24 cities in Yangtze River Delta, Western China, the Pan Bohai Rim, South China and Central China. The Group has annual turnover of more than 49.05 billion yuan in 2014 and has built a leading position in the industry in terms of operating scale and overall strength.Longfor has sold a total of 200,000 villas, townhouses, high-rise apartments, apartments, offices and shops, and developed the classic “Chianti” “Splendor” and “Rose & Gingko” brands. One of the first developers of shopping malls in China, Longfor has been operating commercial properties for more than a decade. To date, it has opened 14 shopping malls with a total area of nearly 1,245,000 sq.m, and works with over 1,500 merchant brands. It has adopted refined management of property development in its commercial operations, and is committed to building quality spaces outside homes and offices. In the future, it will steadily expand its commercial property holdings, and plans to make rental income a driver of business growth for the next 10 to 15 years. Since 1997, Longfor Property Management has held the National Grade I Qualification for property management companies and HKQAA ISO9001 certification. It manages approximately 100 property projects in 11 cities with a total service area of 26.16 million sq.m.
In the next 10 to15 years, its vision is to become the most respected and trusted market leader in the industry. It will continue to provide quality products and services for clients and influence their behaviors, as well as become an excellent company and create new opportunities.