Principle are a specialist public affairs, policy and campaigns social enterprise for charities in the UK. Established in 2005, we design and implement high-profile, award winning campaigns which spread your message, capture the imagination of politicians and the public and raise the profile of your organisation. We bring fresh thinking and an innovative perspective to all our projects and have a proven track-record in providing successful campaigns for some of the UK’s most forward thinking charities. Our approach is simple and effective: we integrate our support into your organisation, working closely with your team, working from your offices whenever required. All that matters to us is that we help your message stand out. Since 2017 we have been operating as a Social Enterprise. This means all our profits are reinvested in the business and help fund our mentoring and training programme which helps marginalised young people gain work experience. We are also the Better Society Consultancy of the Year 2024, 2021 & 2019