Author, ghostwriter, corporate speechwriter and prolific writer and editor of marketing materials, investment presentations, annual reports and websites, Ned Scharff has decades of experience in developing and articulating management themes and leadership messages to all important audiences. As head speechwriter at Merrill Lynch & Co. from 1990 to 1999, I worked with three chief executive officers and an array of other senior executives, helping them convey the firm’s strategic priorities and business principles to clients, employees, policy-makers and the general public. Prior to that, I was a vice president at Abernathy/MacGregor Group, a premier strategic communications firm specializing in financial and investor communications.