India is standing on the threshold of an experience and entertainment economy. It is at the crossroads of an exciting phase that will shape its cultural and social framework forever. Reliance Big Entertainment has evolved out of the group's vision of meeting young India's aspirations and assuming a leadership position in communications, media, and entertainment. It is geared to create a significant presence in businesses across various vectors of content, Internet, broadcast and retail services and platforms for distribution. The company strives to create converged services and platforms for the masses to help them access innovative, cutting-edge content. Key content initiatives include production and strategic collaboration in areas such as gaming, movies, animation, music, broadcast, user-generated content, among others.