The Loyalty Research Center is a research and consulting company that partners with B2B, B2C and non-profit clients to measure and manage relationships with customers and employees. Using scientific modeling principles and best practices research, we design customized programs to help clients attract new customers, retain profitable customers, and expand current business. We work with our clients to improve customer and employee retention, prioritize and implement effective change strategies, and maximize profits through better understanding of loyalty segments and their drivers, customer expectations, and competitive strengths and weaknesses. If your company's goal is to minimize customer defections, strengthen its relationship with customers, and increase customer spend or share of wallet, the Loyalty Research Center recommends adding customer loyalty measurement into your customer retention strategy. Customer loyalty measurement will give you a better understanding of the relationship you have with your customers and how to improve it.