Our Motto: "Whiplash, In-Control, STOPPING POWER. We are your ultimate brake source and one-stop shop for O.E and Aftermarket High Performance Brake Parts." Headquartered in Cerritos, CA, R1 Concepts Inc. is a manufacturer and retailer of all brake parts including brake rotors, pads, drums, lines, calipers and hardware. Having been in the industry for almost 10 years, we have developed one of the most comprehensive brakes catalog in the industry. We work automotive eCommerce websites to implement catalog and our dropship brake parts from our facility within 24 hours.