We started Comfort Option® because we were tired of the gimmicks, inflated prices, and one-size-fits-most mentality that have become commonplace in the bedding industry. So we set out to create a better way to buy a mattress. Built for You. Every person is unique, and we believe your bed should be made to suit, using materials that are intentionally designed to fit your individual sleeping habits, body type, and preferences. Simply take our quick, 6-question Comfort Test to begin customizing. Comfort, Assured. It’s nearly impossible to know if you like a mattress in only 10 minutes in a showroom, or if you buy it sight unseen. We’ll work with you for a 120-day window and will rebuild your bed as many times as it takes to get it perfectly dialed, free of charge. Honestly Manufactured & Priced. In an industry often and intentionally veiled in secrecy, we believe in full transparency. We also believe that a good night’s sleep need not be expensive. We purposefully limit our overhead and avoid unnecessary mark-up to ensure a fair price for a great and lasting product.