RSVP Direct Mail Advertising | Upscale Offers For Life And Home. Our targeted direct mail marketing pieces help businesses reach over 7M affluent, owner-occupied single-family homes with specific, customized messaging delivered right to their mailboxes. These are the top 25% of homes in each of our markets making 80% of purchases. Our 4-color, professionally designed direct mail products have an 84% open rate! And, our advertiser renewal rate is 90%. We make sure your message reaches people who have a need for your services and are ready to buy. This tactic is great for luxury items, travel, dining and all types of home improvement services.